In the effort to gain greater exposure, Search Engine Optimization is the zeitgeist in the internet world at the moment.

If the SEO Tools save you time , the toolbar makes it easy for you to access them. This toolbar add on to forefox helps improve your positioning in web-search rankings and provides quick access to many other useful SEO Tools.

Download and install the SEO Toolbar and you are only one or two clicks away from carrying out most of your day to day SEO operations in one easy package.

Download Rankquest SEO Toolbar 3.9.2 in Softonic

Check major search engines for all your keywords at once with Rank Tracker SEO Tool. Moreover, Rank Tracker allows you to track the progress of your search engine rankings over time. And what is more, Rank Tracker is an absolutely Free SEO tool!

Download Rank Tracker 4.0.5 in Softonic

e3KWD Check is a lightweight, fast and free SEO (search engine optimisation) tool for analyzing keyword density within web and text documents. It has been written for all Windows platforms. This tool allows you to run real time keyword density analysis tasks upon your local copy while writing or editing. If you have an active internet connection it will also retrieve and analyse online web documents using the built-in address bar. Other key benefits are the ease of use and the small size of the interface. This tool has been designed to focus on the primary task in SEO, copy writing.

Download e3KWD Check 3.0 in Softonic

If you own a personal website or a blog you've probably heard about Google Analytics, Google's own statistics tool to track web traffic and visitors.

While you can access your data from anywhere with a simple web browser, you may prefer to have a fully dedicated client such as Google Analytics Reporting Suite, an Adobe AIR application that brings Analytics to your desktop. The program can handle several Analytics profiles simultaneously and displays all the data in a colorful, attractive interface.

The program is quite easy to use. Simply choose the area you want to review on the left panel and see the data displayed on the main window. You can open different sections in separate tabs, which makes it very handy for comparing numbers. Some elements, however, do not follow the online layout, so sometimes you feel like you have to learn to use Analytics again, which is kind of frustrating.

One final tip: be sure to download the Adobe AIR version this program requires, that is, Beta 2. Otherwise it won't work.

With Google Analytics Reporting Suite you'll get a full features report of all the Analytics data about your blog or website delivered right to your desktop.

Download Google Analytics Reporting Suite Beta 2 in Softonic

Free Monitor for Google displays your website's position in Google results after performing a search with the keywords you define. You can check your ranking according to the keywords that are more relevant to your site, as well as see who's appearing in the first few places of Google results.

The program has support for tracking several websites. It also enables you to track your ranking in the long run, comparing results and letting you know whether you went up o dropped in the list. What's more, results can be copied to the Clipboard or exported to CSV so that you can perform further analysis.

I only missed the ability to compare these results to those of your competitors, which is always something to be taken into account when "fighting" to be Google's number one.

Track your Google results for certain keywords with this simple tool.

Download Free Monitor for Google 2.4 in Softonic

Web CEO is one of the world's best CEO software packages. Its 10 tools help you promote your site in search engines, analyze your traffic, and maintain your online property.

It has these features:

• Get the list of keywords and keyphrases that will bring most targeted visitors to your site
• Optimize your Web pages for top-10 positions and superior visibility in major search engines all over the globe
• Submit your site to search engines that bring so much traffic to your competition
• Track your positions in search engines and know for sure how effective your Website promotion efforts are.
• Get a ground-breaking insight into site and its visitors
• Evaluate your efforts
• Adjust your site to your visitors' demands to help them convert into customers
• Reveal growing tendencies
• Get rid of errors on your sites
• Easily edit your Web pages in Visual and HTML views
• Upload any file or folder to your host without getting through sophisticated FTP routines

Download Web CEO 7.5 in Softonic

All website owners know how important it is to be properly indexed by Google and other important search engines. And in order to achieve that, you need to select your site's keywords wisely.

Good Keywords helps you in this task by providing you with a series of tools to choose the best keywords for your site. The program not only suggests the most appropriate keywords based on search results on the Internet, but also builds keyword sentences, generates misspelled words and even scans your website and displays some useful data like PageRank, Alexa rank and the number of Google links, among others. All the information can be conveniently copied to the Clipboard or exported as CSV.

Overall, Good Keywords seems to be a very useful tool for SEO tasks. However, I missed having more Google-oriented tools. Being Google the most widely used search engine, I found it weird that the program used Yahoo! and Overture to suggest keywords.

Good Keywords helps you to find the best keywords for your website, improving your ranking in web search results.

Download Good Keywords 2.01 in Softonic

SERPs Finder is a free SEO (Search Engine Optimization) utility that allows you to find rankings of your pages in all major search engines. SERPs Finder can easily check search engine position of your site for a given query in Google, Live Search, and Yahoo! Search.

Despite it's simplicity it is one of the most powerful tools of it's kind, unlike many others it searches for position deeply, analyzing first 1000 of search engine results. It is also incredibly fast, the only practical limit is the speed of your network connection.

Download SERPs Finder 1.0 in Softonic

Link Popularity Check is a handy tool for web site owners that allows you to check your link popularity and compare it to your competitors as well as a list of major internet web sites (msn.com, ebay.com etc). It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity. The popularity check is based on results from major search engines and Alexa.

Download Link Popularity Check 3.0.3 in Softonic

PaRaMeter stands for "Page Rank Meter" - a free Google PageRank checking and monitoring tool. With PaRaMeter, you can easily check the page rank of multiple pages with one click.

PageRank is one of the methods Google uses to determine how relevant and important a page is. PageRank is a "vote", by all other pages on the Web telling Google how important a particular page is. It is one of the parameters of search engine ranking.

Download PaRaMeter 1.2 in Softonic

It is well known that backlinks are an important way to increase your rank in search engines. No matter how you get inbound links to your site, you need a tool to control the status of these links - whether they still point to your website, what anchor text these backlinks have and so on.

Of course, you can check the status of your inbound and reciprocal links manually, but it is a huge time-saver to use BackLinks Master instead. BackLinks Master helps you find who has links to you, whether these links are direct or embedded into JavaScript and what keywords they have in their anchor text.

Take a look at what BackLinks Master has to offer:

• Discovers backlinks pointing to your site
• Finds direct links, JavaScript links, and other links
• Three sources of back-linking sites: Google, Yahoo and MSN
• Shows anchor text and link types
• Exports data to CSV
• Optionally arranges backlinks in a tree
• Can work through a proxy
• Can ignore links from certain websites
• Uses an absolutely legitimate way to obtain backlinks

Download BackLinks Master 1.4 in Softonic

AdSense Decorator is designed for webmasters who apply Google AdSense on the websites. It is used to compose background images for Google AdSense displaying. With the AdSense background images, webmaster can easily integrate Google AdSense into the websites, and may greatly improve the AdSense click through rate (CTR).

The AdSense Decorator is not only an image composing tool, it also has many features designed for AdSense. By AdSense Decorator, you may customize and preview Google AdSense easily. And the AdSense code are generated automatically.

Download AdSense Decorator 1.0 in Softonic

PPC Keyword Generator is a unique and easy to use software to help you generate 100s of Adwords/Overture PPC Keyphrases quickly and effortlessly! Just add your main keywords and let the PPC Keyword Generator permute them and generates all the possible and most common keyphrases in a matter of seconds (and without brainstorming!)

PPC Keyword Generator also comes with a predefined, customizable list of 160 sales words, supports custom text templates so you can save your common keywords/sales keyphrases, import keywords from text files, and much more!

Download PPC Keyword Generator 1.0.0 in Softonic

SEO Studio helps website owners and SEO consultants achieve higher search engine ranking. Build lasting link popularity with Links Plus+ a reciprocal link partner search, analysis and management tool. Discover how your competitors achieve high search engine rankings by automatically finding their inbound link partners on all of the major search engines: Google, MSN, Yahoo, and many others.

With a click of a button, analyze your competitor's text links for your choice of keywords, and also discover their Alexa and Google Page Rank. Manage all your link partners in one easy-to-use workspace, conduct email campaigns, and automatically build your link pages. SEO Studio automatically submits you website and tracks manual submissions in all of the major Search Engines, saving you time and money unlike other online Search Engine submission services.

The Interactive Live-Keyword Analyzer helps you attain the ideal keyword density, prominence, and keyword count to achieve high search engine ranking without getting penalized for over optimizing your web pages. You can discover hidden high ranking keywords for your website by extracting keywords from your competitor's websites. The ranking tool produces detailed Search Engine positioning reports on over 260 major and international engines, saving you from lots of time spent every month in tracking where your website ranks against your competitors'.

With Top 10 Spy, take keyword analysis to a new level, by measuring your web pages against competing web sites, with the flexibility of analyzing on all the major Search Engines. Personalize all SEO Studio submission, ranking and keyword analysis reports with your own company information and logo, and E-mail or export customized reports to your clients.

Download SEO Studio 2.0.4 in Softonic

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for.

Good Keywords makes use of various tools provided by search engines like the Overture Search Suggestion Tool, Search Engines Like Lycos, Google, Teoma and other services like Alexa. Please note that you can manually do most of the tasks performed by Good Keywords. However using Good Keywords makes it all very simple, fast and straight forward.

You can also use Good Keywords as a meta tag creation tool. Keep adding the keywords you need into the Keyword Pad available within the software. Once you are done, a simple click will get you the required keyword meta tag... ready to be pasted into your HTML file.

Download Good Keywords 1.5 in Softonic

LinkMachine is reciprocal link exchange management software that makes it easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links. LinkMachine is server based so it automatically updates your link pages the instant they're changed - no uploading required. Link exchanges increase a site's targeted traffic, search engine ranking, and sales. LinkMachine users can exchange links with each other instantly.

Download LinkMachine 1.52a in Softonic

If you want the best listing on many of the search engines you need to include META tags at the top of your web page. These meta tags give a description of the page, keywords and other items of information. The trouble is that it's difficult to remember how to form the tags. MetaWizard is the program that will guide you through meta tag creation.

Download MetaWizard 1.2a in Softonic