Branding is a critical aspect to creating a thriving company. The brand is what permeates the minds of customers, leading to widened recognition in the community. A great logo can make a company stand out, pique the intrigue of shoppers, and create a professional public image that commands respect. Here are some design tips to help you create killer logos that will resonate with consumers:
1. Find your inspiration.
There are a lot of free online logo generators that can serve as some much-needed inspiration in the beginning stages. These can help you to get your initial creativity flowing as you work to develop a core concept for the logo. Explore logo designs of other brands within the same industry to get a feel for the type of imagery that’s driving success within your niche.
2. Keep it simple.
The key to designing a great logo is by creating a design that’s memorable and will stay with consumers. Overly complicated or intricate logos will quickly be forgotten. It needs to be clear, concise, and to the point.
3. Keep it familiar.
A great logo has the potential to trigger people’s memories when they least expect it. Target’s simple, yet attractive logo has become iconic to its brand. It’s hard to even look at a picture of a target without immediately thinking of the store. By creating a logo based around a popular image or concept, people will be reminded of your brand frequently, creating a marketing ripple effect.
5. Make sure it’s applicable.
While your logo doesn’t need to be a precise representation of your goods and services, it needs to apply to your company in some obvious way. If customers have difficulty forming the association between the company and the logo, then branding will be futile and the business will soon be forgotten. McDonald’s utilizes the golden arches, which pertains to the name of their business. Burger King, on the other hand, chose to incorporate their most popular product into their logo, making it both relevant and memorable. Both can be intuitively connected to the company since they have an obvious association with the brand.
6. Ensure it’s versatile.
Businesses change and evolve over the years, and you need to develop a logo that can change and evolve alongside it. If your logo contains symbolism that pertains to a highly-focused niche, it will no longer be relevant if the business extends beyond that niche. Create a logo that can stand the test of time by utilizing a general theme that pertains to your company but doesn’t confine the company to a specific image.
7. Learn from the best.
Take a look at the logos of the leading corporations and identify similarities that led to their success. What color schemes are most popular? How do their logos relate to their brands? By identifying the successful aspects of leading logo designs, you can gain inspiration that will fuel your success.
Designing logos is a complicated art. To be successful as a logo designer, you need to gain a deep understanding of the company and design a simple but memorable logo that will appeal to customers. It needs to be relevant, while still being ageless, and it needs to capture the intrigue of customers the moment they see it. If ever you’re having difficulty developing an initial concept, logo generators can be helpful to get your creative thought processes moving.