A popular MMO is considering the possibility of introducing in-game ads, and the community is outraged.
The reaction from the players has been immediate and strong, canceling their subscriptions

- January 20, 2025
- Updated: July 1, 2025 at 10:32 PM

The developer Jagex, known for its iconic MMORPG RuneScape and its Old School RuneScape version, is in the eye of the storm after conducting a survey that has generated strong discontent among its players. The questionnaire explores ideas about the implementation of “in-game ads” and subscription options with prices reaching up to 350 dollars a year. This situation has led numerous users to criticize what they consider a hidden intention to introduce unwanted changes in the gaming experience.
The reaction of the fans has been immediate: a wave of cancellations
The RuneScape and Old School RuneScape communities have responded with a wave of subscription cancellations, viewing the survey as a ‘trial balloon’ to gauge acceptance of these measures. Players express their concern for the future of the game, fearing that these proposals are not mere options, but steps towards more aggressive monetization and the possible fragmentation of the community.
Amid the growing controversy, Jagex has had to clarify its stance, ensuring that the survey is simply a tool to gather feedback and does not represent confirmed changes. In its statement, the company emphasizes that “any potential changes in membership options will not impact the balance of the game or the availability of in-game content.” Jagex has also stressed that there are no plans to include advertising in the game’s base membership, attempting to calm the concerns of the fans.
Despite these clarifications, discontent in the community remains, and many players have expressed their intention to leave RuneScape and Old School RuneScape. Over time, it will be crucial to observe how this situation evolves and what decisions Jagex will make in response to player feedback, as the future of one of the world’s most beloved MMORPGs could be at stake.
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