Exactly one year ago, the new Bing from Microsoft was announced for the first time with great anticipation from both the company and users. With this huge investment, Microsoft positioned itself on the podium of AI, where ChatGPT from OpenAI reigned. One year later, Microsoft is trying to give its AI a boost to make it attractive to users.
Shortly before we found out that Microsoft was going all in with a new chatbot based on its Bing search engine, the Redmond company announced that it had made a $10 billion investment in OpenAI. The rumors about a Microsoft AI were continuous until, in early February 2023, the Redmond company announced the launch of a chatbot based on ChatGPT AI that would be integrated into Bing.
With a rather complicated start for Microsoft, due to the various mishaps of the AI, the new Bing gradually refined itself, adding new conversation modes that users could use to talk to the AI and later updating with the new versions of GPT from OpenAI. Microsoft had a solid AI product… but has not been able to take advantage of it, as users still prefer to use Google for searches and ChatGPT when chatting with an AI.
However, Microsoft has not given up yet. One of their latest big moves was to rebrand their AI, which they have called Copilot, and integrate it into all their services, including Microsoft 365 applications and Azure OpenAI, their cloud service. Now, the company has released a new commercial that will air this coming Sunday during the halftime of the Super Bowl, where millions of people from around the world will be able to see it.
If we add to this new announcement that Copilot in Bing can now create images like DALL-E 3 and Midjourney would do, it is clear that Microsoft does not give up the battle and tries to diversify the functions and audiences of its AI, making it more attractive to as many users as possible. Will it succeed?