Apple has always known how to grab our attention, and the launch of the iPhone 15 Pro has been no exception. In its latest ad, the company focuses—pun intended—on one of this device’s exclusive features: the ability to adjust the focus of an image after it’s been taken. Through a comedic lens, we undoubtedly see the convenience of this potential adjustment.
Do you like the cover photo?
The short film starts with a group of musicians working on their album cover. Using the iPhone 15 Pro, one of the group members edits a photo of the three, using the subject-focus adjustment feature in portrait mode to highlight their own image, blurring their bandmates.
The controversy is on, sparking a series of competitive edits among the group members, each vying to be the focal point of the image as well. Through this, we can clearly see how, with a few touches, the photo completely changes, allowing each subject to become the center of attention. A visual game that effectively illustrates how the iPhone 15 Pro offers us more versatility in our shots.
Thinking about exploring this feature ourselves—and remembering how to take 48 MP photos on the new iPhone 15—let’s consider that in the editing interface, by tapping the aperture icon, we can adjust the amount of background blur using a slider. Then, a simple touch on a part of the image shifts the focus to that area. What’s most interesting is that this function is available even if the image wasn’t originally captured in Portrait mode.
The slogan “Turn your photos into portraits” clearly encapsulates the essence of the advertisement. It humorously illustrates how the iPhone 15 and its powerful graphics chips can genuinely make mobile photography more versatile and fun than ever before.