So, you’ve created a podcast poised to become the next big thing in true crime, pop-culture, or something new altogether.
Now, you’re thinking distribution, expansion, and the ability to monetize.
Your next move is to submit your podcast to a few platforms. Think Apple, Google Play, Spotify, and of course, Stitcher.
Below, we’ll look at what it takes to get your podcast on to the popular platform. Although, standing out in a sea of aspiring podcasters may well be another story for another time.
How to get your podcast on Stitcher
Getting your podcast on Stitcher is relatively easy. All you’ll need to do is head over to the official website, and create a content provider profile.
Once you’ve created a login, click the “Add Shows” tab in the top navigation.
Add your RSS feed, show details, and hit submit.
That said, there’s more to it than adding your RSS link. To find your RSS link, you’ll need to go to your podcast hosting platform — BluBrry, Spreaker, Libsyn, etc. From there, you can get the link.
Adding your link will provide Stitcher with your podcast’s metadata, but you can customize further once you’ve connected your episodes.
You can add a description that lets your audience know what each episode is about. This is better than lumping everything together under one umbrella description.
You’ll need to make sure you have a unique podcast title — hopefully, you’ve done this before you hit the record button the first time. However, we’d advise double checking that no one else is already using the name of your show.
You’ll also need to make sure your podcast artwork is 1,400 x 1,400 pixels, and in either PNG or JPG file format. Also, audio files must be in MP3 or M4a format.
Once all of those components are in place, you’ll just kick back and wait for approval.
We should also mention that adding your show doesn’t mean you have a blanket approval for all future episodes. Stitcher manually approves each episode and can take up to a week to approve each show.
Keep that in mind if you’re posting on a regular schedule, as fans will expect shows to drop at a specific time each week.
What’s the deal with Stitcher approval times?
Good question. The Stitcher website isn’t especially forthcoming about who gets approved, and why, at least not at first glance.
According to a user on Reddit’s r/podcasting, Stitcher takes about an hour to approve content creator applications.
In that same thread, a few users mention that Apple Podcasts can take up to two weeks to grant their approval. Other platforms like Spotify and Google Play take a few hours.
Now, this is all anecdotal. It’s worth pointing out that approval times might vary based on factors such as listenership or whether you’ve submitted the requested information correctly.
After the initial approval, the platform may take a few days to approve each episode. So, you might want to front-load your content in order to make sure you can schedule regular drops.
Can you make money on Stitcher?
Yes, but Stitcher won’t pay you outright. The whole purpose of Stitcher is to help you extend your reach to more listeners. However, you’ll need to establish partnerships with advertisers on your own.
According to the platform’s Content Provider page, podcasters who can grow a larger audience may be eligible to participate in the platform’s revenue sharing program.
But, if you’re just starting out, your best bet is to work on growing your audience on your own.
Promoting a podcast can turn into a full-time effort, just like any form of marketing.
Again, Stitcher isn’t the only place where you can submit your podcast. For best results, you should submit your podcast to Apple, Spotify, Google. From there, promote your podcast like crazy on social media.