Once again, Apple has set a trend, and once again, the other tech giants are trying to outdo them.
It’s no secret that the hugely popular and frequently-memed AirPods are a hit with consumers. Wireless earbuds are a rapidly growing market, with over 12.5 million pairs being sold in the last quarter. AirPods make up a whopping 60% of those sales. Amazingly, AirPods made up 7% of Apple’s total revenue last year.
Rumors suggest that Amazon is working on creating its own line of earbuds, hoping to stand out in the crowding industry by including its voice assistant Alexa in every pair.
While AirPods contain Siri integration, Alexa is significantly more versatile, which could prove a key selling point for Amazon’s earbuds. Alexa has been a key part of the e-commerce giant’s strategy recently, and the company hopes to integrate the technology into as many devices as possible.
Amazon is striving for the simplistic aesthetic and clipless design that made AirPods popular, but with better audio quality. The earbuds will reportedly come with a charging case similar to the one used with AirPods.
The earbuds are reported to be released in the second half of 2019.
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