Apple raises iPhone prices in Japan: hikes reach 11.3%

Apple bumped up iPhone prices in Japan on July 17, 2026, according to its Japan store. Across the iPhone 17 lineup, iPhone Air, and iPhone 16 models, the increases go as high as 11.3%.

The new pricing went live that same day on Apple’s Japan store, and some of the sharpest increases landed on the higher-end models. The iPhone 17 Pro Max moved from 194,800 yen to 214,800 yen, a 10.3% jump. iPhone Air went from 159,800 yen to 177,800 yen, which works out to 11.3%.

Planning to buy a new iPhone in Japan? Check the latest prices before upgrading. You’ll now be paying quite a bit more, even though Apple has kept prices more stable in the US and in other markets we looked at.

The most likely explanation is the weaker yen against the US dollar, which pushes up Apple’s local costs. That lines up with Apple CEO Tim Cook’s warning from June 2026, when he said price increases were “unavoidable” because of manufacturing and supply-chain pressure.

And it isn’t just iPhones. Apple has also raised prices on some Macs, iPads, and services such as iCloud+ and Apple Music. Even so, this still doesn’t look like a broader global iPhone price hike, at least from the retailer pricing we checked in Spain, Australia, and Germany. In those markets, some iPhone 17 stock is actually being discounted by about 6% ahead of the expected iPhone 18 launch.

The revised prices are already live on Apple’s Japan store.

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