We already knew that Facebook was planning on testing out video ads this summer and now the Financial Times is reporting that the ads will auto-play in users’ news feeds. This new form of advertising could generate over $4 million per day for Facebook.
Ars Technica reports that the auto-playing advertisements would come from big name brands like Coca Cola, Nestle, Ford, and American Express. Facebook already allows advertisers to incorporate video ads on corporate pages but the videos have never automatically played nor have they shown up in users’ news feeds.
While it’s understandable that Facebook wants the huge revenue that auto-playing video ads can generate, it will have to tread lightly with its users since these types of ads are very distracting. There are already tons of comments from angry Facebook users vowing to quit the social network if video-ads ever come into fruition. Brands who utilize auto-playing ads will also have to tread carefully as they can alienate consumers with annoying ads.
The Financial Times says the ads will launch in July, but with a deliberately slow rollout.
[Source: Financial Times | Via: Ars Technica]