There is no doubt that Barbie is already a success even before its release. Greta Gerwig’s film will hit theaters on July 20th, the same day Christopher Nolan will release Oppenheimer, in an unusual rivalry that is generating a fun debate on social media. And considering how its filming has been, it’s no wonder that the audience is crazy to see it.
In an interview with Architectural Digest, a specialized portal in architecture and design, the director herself has revealed that the film has been particularly special in terms of its art direction, leading to a very strange and funny consequence that is generating a lot of buzz.
Barbie causes worldwide shortage of fluorescent pink paint
The specific occurrence that has taken place is that, in an effort to immerse themselves even further into the world imagined by girls who play with Barbie dolls, the filmmakers decided to use all-pink sets, leading to a worldwide shortage of fluorescent pink paint. They painted so many things pink that they completely depleted the available supply.
During the conversation, Sarah Greenwood, the production designer, and Katie Spencer, the set decorator, also highlighted the significance of the color pink in the film’s production design. Every detail has been meticulously planned to create the playful universe they want to convey.

“Within the dream houses, you assume that you’ve never had anything that you’d wish to keep private: there’s nowhere to hide,” explains Gerwig. Undoubtedly, this comparison between the fictional world of the doll and what Margot Robbie’s character will encounter outside, in the real world, will help us immerse ourselves even more in the character’s perspective. We’ll see if, in the end, the world wasn’t as rosy as she expected.
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