Beetlejuice Arrives in Roblox in Another Crossover that Nobody Asked for (Except Marketing Agencies)

There are few presentations today of future box office hits or viral intellectual properties that do not include a subsection of appearances in video games. Fortnite, Fall Guys, Roblox, whatever. The important thing is that the kids who spend all day with the controller know that something new has been released, or at least is in the process of being released. The latest to receive this treatment has been the great Beetlejuice. Of course, yes.

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Delicious Beetlejuice

On September 6th, a sequel to Beetlejuice will be released, after 35 years, directed and starring the same team. And it promises to be a wild ride full of fun that, of course, had to have its share in Roblox. In fact, you can have it right now, where you can see this desperate example of Hollywood mixing with mini-games, content for your Roblox character, a whole world inspired by the sequel…

And even hang out with the ghost that scares everyone in person! Or, well, a kind of LEGO version that requires imagination to find the resemblance. In fact, if you like this collaboration, you can go to a ticket booth inside Roblox and buy real tickets to leave home and go see the movie in a theater, which is ultimately what they spend a fortune on advertising agencies for. The last thing we knew was that they projected 100 million dollars for its first weekend, so who knows: maybe this desperate attempt to capture Generation Z wasn’t even necessary in the first place.

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