The day Elon Musk walked into Twitter’s offices with a sink in his hands marked the beginning of the infamy that has led to the downfall of the once indispensable social network as a series of blunders, from the removal of the circles to the placement of a giant illuminated ‘X’ that polluted the luminosity of the rest of San Francisco. And all of this… only to end up losing an enormous amount of money.
An epic investment
What would you do if you had an extra $44 billion? Elon Musk seems to have known exactly what to do: he bought Twitter so he could play with it. A year later, it is estimated that the social network is worth between 50% and 90% less (i.e., between $4 billion and $19 billion). The truth probably lies in the middle, around $15 billion, which is less than the current value of Epic Games, the developer of ‘Fortnite.
And after a financing round where they raised -attention- an additional $1.78 billion, right now it’s worth $17.3 billion (and rising). So, if Musk, instead of wanting to argue, had wanted to shoot to vent, he might have made one of the best investments in history.
223 million people use ‘Fortnite’ monthly compared to the 528 million who do the same on Twitter. However, Twitter Blue can’t compete, not by a long shot, in popularity with Epic’s microtransactions. Perhaps in the future, the strategy of the world’s richest person will succeed, and we’ll be using the social network of the former little bird to access our bank and do everything he wants us to do, but it doesn’t seem likely.
On the other hand, ‘Fortnite’ was not, like other pandemic games (eh, ‘Fall Guys’?), a one-day wonder, and even now, it is at its peak of popularity. The Gen Z throwing the floss dance in the face of the old folks. We brought it upon ourselves, truth be told.