Instagram continues to add new features “inspired” by other successful apps. Back in December we mentioned that Meta’s social network had added new features that “suspiciously” resemble BeReal, the app in which once a day you upload an impromptu screenshot of whatever you are doing when you get a notification.
While Instagram has recently announced that it will eliminate its function to make purchases in live, something that at the time it copied from Chinese apps like WeChat or Douyin (TikTok), the social network is now integrating one of the most popular features of the popular Telegram: channels.
The announcement of this new feature was made by Mark Zuckerberg himself through one of these channels, which can only be accessed from a mobile device. In the channels, content creators can broadcast their messages to large audiences. Channel followers will not be able to write in them, as in Telegram, but they will be able to react with emoticons to the publications, as well as vote in the polls that are carried out.
Among the features to be rolled out in the future will be the ability to “support collaborations with guest appearances, ‘ask me anything’ and more”, according to Zuckerberg. Although the channels at the moment the function is only present on Instagram, Meta plans to bring it also to Facebook and Messenger “in the coming months”.
Content creators who have access to the feature can start a channel from the Instagram inbox. Channels can be created that are open to all followers or private channels with exclusive access for those who pay a subscription.