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Don’t buy a Mac… yet

Apple’s Back to School promotion could start within days

Don’t buy a Mac… yet

David Bernal Raspall

  • July 14, 2026
  • Updated: July 14, 2026 at 9:20 AM
Don’t buy a Mac… yet

As it does every year, Apple is preparing its Back to School campaign with multiple discounts for students and educators. And so, we’re entering those few weeks of the year when it’s best to wait a bit before buying a Mac. Soon we’ll have discounts and accessories that come with the purchase of a new Mac or iPad, but when exactly?

Apple Store Download

Apple’s Back to School campaign is about to begin

According to Bloomberg, Apple will start distributing promotional material in its stores in the coming days, a sign that the promotion is about to begin. During last year’s campaign, when buying a Mac or iPad for school we could get AirPods 4 or even an Apple Pencil Pro at no extra cost. 

A great offer that comes on top of the discounted prices available in Apple’s education store all year round. With the recent price hike on all Macs and iPads, an offer that includes new AirPods can make a big difference. 

If we’re planning to buy a Mac, waiting for the start of the Back to School campaign means we’ll get the best possible deal. Do we want to wait even longer? The next big sales event will be during Black Friday, although by then the school year will already have begun. By then, we’ll already be enjoying our new Mac, along with a discount and a free accessory. And that, very soon.

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