The Power of Online Presence: Eurovision 2023’s Most Followed Artists

Reaching the podium at Eurovision is something that many long for and in this year’s edition, the artists are working their butts off to achieve it. From having a stunning song to delivering a performance that takes everyone’s breath away. All elements play a key role for success.

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However, the power of social media in the digital age has become crucial to gain public support. In the end, those who have been active longer tend to have more support, although this does not always have to be the case.

Who are the Eurovision 2023 singers with the most followers?

Within the world of Eurovision, not all participants enjoy the same reach. Although each one employs their own strategies to gain a foothold, there are those who manage to get along with the dreaded algorithm and succeed wherever they go.

One of those who manage best in the world of networks is Marco Mengoni. The Italian representative has 2.3 million followers on Instagram alone, while on TikTok he has 572,200 followers. He came to the limelight in 2009, the year he won the Italian version of The X Factor. As with Loreen, Eurovision is not unknown to her: in 2013, she already represented Italy with the song L’essenziale. Her performance gave her a decent seventh position.

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A post shared by Marco Mengoni (@mengonimarcoofficial)

Noa Kirel, the chosen one from Israel this year, is also a beast when it comes to numbers. In her resume we can see that in addition to being a singer, she is also a dancer, actress and TV presenter. Her first song, Medabrim?, was released on YouTube when she was only 14 years old. Since then, her great success in Israel led her to win her first MTV award for Best Israeli Artist at the age of 16. Kirel’s popularity is something that can be felt in his networks, where he has 1.5 million followers on Instagram and 1 million on TikTok.

Andrew Lambrou is another artist who can’t complain about numbers. While he doesn’t reach the big numbers of Noa Kirel and Marco Mengoni, the Cyprus representative has a large legion of followers on both Instagram and TikTok (478,000 and 704,600, respectively). Like Mengoni, Andrew Lambrou also went through The X Factor, but in Australia. However, he was not as lucky as the Italian and could not even perform in the galas. Lambrou did not give up his dream of becoming a singer and used YouTube to upload versions of other artists (his version of Dusk Till Dawn accumulates 2.4 million views).

It is surprising to see that the big favorites of the festival, such as Loreen or Käärijä, do not yet reach these figures. Still, they do rank among those who have gained the most followers during the last month on Instagram. The first has been Noa Kirel, who has managed to gain more than 27,000 followers. She is followed by Loreen, with more than 18,000 and Käärijä with 17,000.

If we look at the Spotify statistics, there are three songs that have managed to stand out among the public: Tattoo (Loreen), Due Vite (Marco Mengoni) and Queen of Kings (Alessandra). Tattoo alone has a total of 51 million streams on Spotify, while Due Vite has 47.8 million and Queen of Kings has 41.9 million.

Will these numbers impact the final results of Eurovision 2023? The truth is that this year, we have a new voting system. For the first time in history, the vote of the professional jury will not be taken into account in the semi-finals. It will be the audience itself that will decide who will be in the grand final on May 13. In addition, the vote will be international and anyone will be able to choose their favorite song, regardless of the country.

Source: MyBettingSites

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