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Facebook announces improvements to games platform

Tom Clarke

Tom Clarke

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We all love Facebook games, right? The dull machismo of Mafia Wars, bully-tips in Sorority Life and button-pushing-till-you-drop Farmville have rendered games consoles and high-end PCs dead, right?

Well, maybe not. But that doesn’t mean that social gaming has to be annoying and rubbish. Facebook today announced some improvements to its gaming platform, basically aimed at getting more people to play Facebook games while simultaneously trying to irritate the rest of us less.

Over at the FB Developer blog, Jared Morgenstern said:

People who use Facebook either tend to tell us that they love playing games or hate them, and we haven’t had the right tools to enable developers to grow their games while at the same time providing a great user experience for non-gamers. We’re building more sophisticated tools that will allow us all to be more successful against those goals.

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The improvements consist of recognizing who does and doesn’t use games, targeting update info towards those who do, and finally grouping game invites under a new ‘Games’ section, rather than leaving them grouped with Application Requests.

Now, these changes don’t sound huge. But anything that can make Facebook more fun but also less annoying has to be a good thing, right?

Tom Clarke

Tom Clarke

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