A few weeks ago, Facebook announced that certain media companies would be getting the ability to embed their posts anywhere on the web. Today, everyone gets the ability to embed a publicly listed Facebook post. This means hashtags, images, links, and text will all show up in the embedded post, helping drive more traffic to sites. There’s also a button included directly on the page that lets you follow that page without having to navigate to Facebook at all. Users also have the ability to like, comment, and share the post from the embedded Facebook post.
Facebook has historically tried to keep its information within its own walled garden but the company is now faced with more and more competition. If Facebook doesn’t provide the ability to embed stories, users will go elsewhere, namely Twitter.