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Facebook For Every Phone reaches 100 million monthly users

Lewis Leong

Lewis Leong

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Facebook knows the key to success is getting its product in front of as many people as possible. By adding 100 million mobile users with Facebook For Every Phone, the company now has an additional 100 million pairs of eyes for its advertising. That’s why the company launched Facebook For Every Phone two years ago to allow non-smart phones access to Facebook on the go. Now the company has amassed over 100 million active monthly users on Facebook For Every Phone.

Facebook has worked closely with feature phone manufacturers and carriers to make sure Facebook For Every Phone is on as many devices as possible. Some carriers offer data at special rates for Facebook access. Facebook cites that over 3,000 different devices support Facebook For Every Phone and that these devices can be purchased for as little as $20 USD.

Facebook For Every Phone reaches 100 million monthly users

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While Facebook for Every Phone is a basic application when compared to its smartphone versions, it’s still a powerful communication tool for those on the go. Users have access to the News Feed, Messenger, Photos, and the ability to find friends.

Emerging markets like India, Indonesia, and the Philippines are driving the success of Facebook For Every Phone. Facebook will be ready with Android, iPhone, and Windows Phone applications when those in the emerging markets are ready to graduate to a smart phone.

Source: Facebook Newsroom

Lewis Leong

Lewis Leong

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