Facebook announced a change in its ranking algorithm for its News Feed that should resurface relevant stories that users may not have seen. One of the problems with the News Feed is that content gets pushed down as more and more updates are posted. A post may still be getting a lot of interaction from users but other users won’t get to see it since it’s buried under new updates.
With the changed algorithm, Facebook’s algorithm is looking at which posts are popular and will resurface them from time to time. The company provided early data from tests of the updated News Feed and cites a 5% to 8% increase in likes, comments, and shares.
This news is great for companies and users with Facebook Pages to promote their work. Facebook hopes to push older content up the News Feed to create an organic way of bringing back popular content.
To find out more about the algorithm change for News Feed, check out the source link below.
