The new “Watch” section of Facebook is to start playing adverts on videos before they start. Pre-roll ads are extremely unpopular among users, but Facebook thinks the revenue boost they’ll bring will ultimately be worth the added annoyance they’ll be adding to their user experience.
Facebook believes that the “Watch” is much better suited for pre-roll advertisements, as users are already prepared for video content than when they’re merely scrolling through their news feed. Product manager Maria Angelidou-Smith said,
“While pre-roll ads don’t work well in News Feed, we think they will work well in Watch because it’s a place where people visit and come back to with the intention to watch videos… We’ll start with 6-second pre-roll with the goal of understanding what works best for different types of shows across a range of audiences.”
What do you think about his Facebook development? Will pre-roll ads be less annoying in the “Watch” section than they are in the news feed? Let us know in the comments below.
Follow me on Twitter: @PatrickDevaney_