Facebook videos are about to become more annoying

The new “Watch” section of Facebook is to start playing adverts on videos before they start. Pre-roll ads are extremely unpopular among users, but Facebook thinks the revenue boost they’ll bring will ultimately be worth the added annoyance they’ll be adding to their user experience.

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Facebook believes that the “Watch” is much better suited for pre-roll advertisements, as users are already prepared for video content than when they’re merely scrolling through their news feed. Product manager Maria Angelidou-Smith said,

“While pre-roll ads don’t work well in News Feed, we think they will work well in Watch because it’s a place where people visit and come back to with the intention to watch videos… We’ll start with 6-second pre-roll with the goal of understanding what works best for different types of shows across a range of audiences.”

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What do you think about his Facebook development? Will pre-roll ads be less annoying in the “Watch” section than they are in the news feed? Let us know in the comments below.

Via: Facebook

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