It’s not a ‘Dislike button‘ but Facebook is planning to give users the power to say why you don’t like something in your news feed. If a friend posts something you don’t like today, you can only opt to hide it, report it or follow it. But you can’t say why you are hiding it.
With ads on Facebook, if you choose to hide them, you are asked why. This means Facebook can better tailor ads to you in the future. Bringing this kind of feature to the news feed will allow your news feed to be better tailored to you, and in the case that something is offensive, allow Facebook to identify it faster. The data Facebook gains from this feature will also give it even better tools for targeting ads. The ‘promoted posts’ that currently appear in your feed are not always as relevant as you, or advertisers, might like.
According to ABC News, Facebook will start testing this new feature soon, and it could be rolled out in three or four months. This is the closest you’re likely to get to a ‘dislike‘ button on Facebook, but your friends won’t be able to see that you don’t like something.
[Source: ABC News]