Feedburner has announced that it’s Pro edition is to be made completely free by owners Google. The TotalStats and MyBrand components used to be subscription only services but as of today, they are available at no extra cost. Feedburner estimate that over 450,000 people use these services and were previously paying around $5 a month for them.
The Pro service basically gives people more control over their stats. Users now have access to the number of people who have viewed or simply clicked individual content items in their feeds. They can also gauge their ‘Reach’ which estimates the daily number of subscribers who interacted with feed content. To activate it, simply navigate to the Analyze tab and then to the ‘FeedBurner Stats Pro’ section.
MyBrand meantime allows you to maintain consistency between your feed address and your hosted website domain. For example, rather than using ‘feeds.feedburner.com/MyFeedName’ your feed address can be ‘feeds.myexcellentdomain.net/MyFeedName’. MyBrand is activated by clicking on the ‘My Account’ link in the upper left-hand corner, and then clicking on ‘MyBrand’. Note that you need to be comfortable tinkering with DNS to get this working properly.