“FRIGHTGEIST” reveals the most popular Halloween costumes

“FRIGHTGEIST” reveals the most popular Halloween costumes
Onur Demirkol

Onur Demirkol

  • Updated:

Gearing up for Halloween and still unsure about your perfect costume choice? Well, it might be a little late now, but you “had” a pretty solid hub that you could have used. Google’s Frightgeist had your back with the ultimate insights into this year’s most sought-after Halloween costumes. This technological wonder from the tech behemoth discloses the costumes that have dominated the minds of Americans and offers a peek into the top trends of the season. It’s the latest update for 2023, offering a peek into what’s hot in the spooky season based on Google searches.

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Top 10 Halloween costumes according to “FRIGHTGEIST”

Here are the top 10 costumes that Americans searched on Google:

  1. Barbie
  2. Princess
  3. Spider-Man
  4. Witch
  5. Fairy
  6. Wednesday Addams
  7. Dinosaur
  8. Cowboy
  9. Ninja
  10. Bunny

This year, you might have seen a lot of Barbie and Ken costumes. The Barbie Movie has made a big impact, and folks are taking that inspiration straight to their Halloween wardrobe. Blonde hair and pink dresses will be a common sight as many pay tribute to these iconic characters on Halloween.

The movie’s colossal success since its release in July, amassing a jaw-dropping $1.4 billion in global box office sales, has sparked immense enthusiasm, catapulting these characters to the forefront of this year’s Halloween costume search trends. Following closely behind, classic favorites like princesses, witches, and fairies grace the top five, alongside the ever-popular superhero Spider-Man. Traditional Halloween favorites like ghosts and vampires hold their ground, while classics like skeletons rest just beyond the top 30, ranking as the 32nd most sought-after outfit.

Frightgeist has the scoop on the most sought-after costumes this season, along with a map showing what’s trending in different parts of the US. There’s also the helpful “Costume Wizard” from Google, which offers ideas for something unique.

Frightgeist is a neat way to check out what’s popular in various US states. It’s a useful tool to spot the trends and interests of different regions. If you’re planning promotions or events, glancing at the Frightgeist list could be a smart move to align with your audience’s interests.

Onur Demirkol

Onur Demirkol

Onur is a Turkish content writer who has been in the field since 2018 with a background in gaming, esports, and technology. Journalism and Creative Writing are two of his motivations in his work life, combined with technology and gaming, his lifelong passions. Studying abroad gave him a different perspective on life; now, he uses his experiences to influence and inform as many as possible.

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