Gal Gadot is going to star in an AI-made film about cryptocurrencies, and she’s proud of it

“If you don’t jump on the bandwagon, you get left behind because it’s already here” is something they’ve been telling us about AI for years, with the same old drumbeat they once used for NFTs. Only this time we’re seeing the real-world results: hideous posters, horrific ads, cheap special effects (just look at the Odyssey The Asylum has put out) and books made with the absolute minimum effort. The good news? We’re two days away from the human hand being valued again. Or that’s what all of us except Gal Gadot hope.

Gal Gadot, on the axis of evil

Regardless of how you feel about Gal Gadot, the truth is that what’s going on with her latest film is enough to raise more than a few eyebrows. The actress will star in Bitcoin, Doug Liman’s latest (The Bourne Identity, Edge of Tomorrow), which will be a satire in which she’ll be joined by actors like Casey Affleck, Isla Fisher or Pete Davidson. So far so good: the problem is that the film will have AI all over the place.

Half of Hollywood has surrendered to artificial intelligence in record time, and they’re still trying to figure out the exact mix that will make audiences not care. In this case, AI will create the sets and the lighting, because it was shot in a completely empty space. That said, it cost 70 million dollars. According to its producer, it would’ve been 130 million more if they’d used production design and lighting. If you’re nodding along as you read this, read it again: no film spends 130 million on its production design and lighting. None. It’s selling hot air to the highest bidder.

In this case, the highest bidder is Gadot, who has said it’s the longest contract she’s ever signed, and that it needed half a year of her lawyers going over every point because of the AI. “I didn’t want AI to have anything to do with my performance. We had to protect that. As for the performance, it’s entirely mine”. We can trash the work of lighting technicians, artists and production designers as long as they don’t touch what’s mine. Oof.

“I’m afraid of AI, but am I going to look the other way? No. I’m afraid but I’m playing with it, learning and trying to educate myself. The train has left the station. You’re going to work with it or be completely out of the game. I’m trying to do it as best I can and protect what I can”. Sure, it’s the present, you have to adapt, all those things. We’ve been hearing it every day for four years… And in the end, it’ll be the audience who decides. With any luck, without costing anyone their job.