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Good news for the Vision Pro, according to Kuo: international launch, sales success, and future updates

Very good prospects for Apple's space computer.

Good news for the Vision Pro, according to Kuo: international launch, sales success, and future updates
David Bernal Raspall

David Bernal Raspall

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The Apple Vision Pro has generated considerable attention since its launch in the United States earlier this month. According to renowned analyst Ming-Chi Kuo, the prospects for this innovative device are promising, with expectations of an international release in the near future, notable sales success, and future updates, although these are somewhat distant, already beginning to take shape in Cupertino’s laboratories.

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A device that is laying the foundations for success

As he stated in the past, Kuo has reiterated that he expects the Vision Pro to be launched in more countries before the annual developers conference, WWDC, in June. This rollout is expected to include mainly English-speaking countries such as Australia, Canada, New Zealand, and the United Kingdom. However, Apple doesn’t stop there; they are also localizing visionOS to prepare for the device’s launch in countries like France, Germany, Italy, and Spain.

Sales expectations for the Vision Pro in the United States alone are between 200,000 and 250,000 units for this year. A figure that exceeds Apple’s original estimates of between 150,000 and 200,000 units, highlighting the appeal of the device and confirming its success in a niche market.

Contrary to the initial information we had about the returns of the Vision Pro, Kuo estimates that the current return rate is “less than 1%”. This low rate suggests widespread satisfaction among users, debunking speculations about impulse purchases intended only for testing during the 14-day return period.

Regarding future updates, Kuo predicts that it could take several years before the Vision Pro receives significant hardware improvements. The analyst estimates that new models with major changes in the specifications of the Vision Pro may not go into production until 2027. Meanwhile, Apple could launch a modified version of the device between late 2025 and early 2026, focused on improving costs and production without significantly altering the user experience.

This is the same strategy, with some nuances, that Apple has used to consolidate its presence in new markets, optimizing the current offering before embarking on the next generation of innovations, as we have seen in other products such as the Apple Watch or the AirPods. Although we don’t know anything about a more affordable model in the immediate future, there are several rumors suggesting this possibility.

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Overall, the prospects for the Vision Pro are encouraging. With plans for international expansion, sales performance exceeding expectations, and the development of future versions, Apple is positioning the Vision Pro as a benchmark in the emerging market of augmented reality devices. In the coming months, we should learn more about all of this.

David Bernal Raspall

David Bernal Raspall

Architect | Founder of hanaringo.com | Apple Technologies Trainer | Writer at Softonic and iDoo_tech, formerly at Applesfera

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