Netflix implemented, three months ago, its new account sharing policy whereby Spanish users could no longer share accounts. This caused massive complaints at the beginning, with a campaign titled #AdiósNetflix in which many subscribers unsubscribed, and finally resulted, according to Bloomberg data, in a loss of more than one million users.
However, this has not stopped Netflix’s feet, and it is about to apply its measure in other territories. Beyond the United States, a place where they have already done some tests and which will soon fall victim to their new policy, the new place chosen to apply their measures has been Latin America.
Goodbye to shared accounts in LATAM
This Tuesday, the company announced that Latin subscribers in countries such as Mexico, Colombia and Argentina will no longer be able to share accounts with people who do not live in the same place. Netflix has already begun notifying subscribers via email, as well as notifications in the application itself.
“Netflix accounts are designed to be used in the same household” reads the message that is reaching subscribers, and given what we know about what happened in Spain, it is only a matter of time before access to these dual users is restricted.
Despite these restrictions, Netflix warns that users will be able to continue using the service in hotels or vacation homes, so there will be no restriction of use in this regard. But, in turn, it has warned that they should close sessions on all devices used so far and change passwords to prevent extra users from entering the accounts and may end up blocked.
On the other hand, Netflix has introduced several additional changes to keep in mind:
- The account paying for the service will be able to manage access to all connected devices.
- From now on, you will be able to transfer profiles between different accounts. This means that if you had your profile in an account that you no longer use, you can easily transfer your information to a new one.
How much will it cost to share an account in LATAM?
As in Spain, along with the measure, the option to add profiles to accounts has been added, but at an extra cost that will change depending on each country. We leave you with the price list revealed by the platform below:
- Argentina: 699 pesos
- Bolivia: $2.99
- Brasil: 12,90 reais
- Chile: 2380 pesos
- Colombia: 8,900 pesos
- Costa Rica: $2.99
- Cuba: $2.99
- Ecuador:$2.99
- El Salvador: $2.99
- Guatemala: $2.99
- Haití: $2.99
- Honduras: $2.99
- México: 69 pesos
- Nicaragua: $2.99
- Panamá: $2.99
- Paraguay: $2.99
- Perú: 7.90 soles
- Dominican Republic: $2.99
- Uruguay: $3.99
- Venezuela: $2.99
Thus, if you wanted to continue sharing your profile in any of these countries, for example, with your parents or siblings living in another home, you would have to pay the basic rate and, in addition, the extra for each new person added. This measure makes the service much more expensive than the rest, and in fact, as in Spain, it is more profitable to have contracted several other services than Netflix alone.
What we still don’t know anything about is how Netflix of what is its system to detect that someone shares user. Initially, it was going to be carried out through the IP address used, with a deadline of 31 days to use Netflix outside the home base in case of vacation. But this measure is no longer detailed as before, so it is not clear what data is used.
Be that as it may, it is clear that Netflix is at a critical moment and that this does not seem to be helping the company. Will they be able to recover from these controversies with their content? By the looks of it, at the moment it is not in its best year in terms of premieres either.
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