Google buys Songza to compete with Beats Music

Google buys Songza to compete with Beats Music

Streaming music service Songza is now a Google product. Songza is unique as it provides users with mood-based playlists, which provides more relevant songs than services like Pandora. Apple made a similar purchase earlier this year, buying Beats Music.

Songza AndroidBoth Songza and Beats Music rely on human curated playlists. That means there are actual teams creating playlists instead of relying on a computer algorithm.

Songza fans don’t have to worry, for now. Google promises to keep Songza its own app, but I can see it integrating Songza’s technology into Google Play Music.

“No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.”

The purchase of Songza has other implications as well. Google now has a way to track how you’re feeling throughout the day since you’ll be selecting mood-based playlists. It’s unclear how Google will use this data in the future, but it’s something to consider.

Source: Songza | Google Play (Google+)

Follow Lewis on Twitter @lewisleong

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