Advertisement

News

Next-Generation Ads: How Google, Meta, and Amazon are Using AI to Transform Marketing

New ways for advertisers to create ads using AI.

Next-Generation Ads: How Google, Meta, and Amazon are Using AI to Transform Marketing
Pedro Domínguez Rojas

Pedro Domínguez Rojas

As we have discussed on other occasions, AI is the great technological revolution of the decade. Text AIs like ChatGPT allow you to do class work, generate movie scripts, compose poems or even write political speeches, and art-generating AIs like Midjourney allow you to create very realistic images.

ChatGPT ACCESS

The possibilities of AIs are increasing, and the biggest proof of this is this week. A recent CNBC article reports that Google intends to use PaLM 2, its new language model, to help advertisers when generating audiovisual resources or even to recommend to youtubers what kind of videos they should make.

According to an article in last month’s Financial Times, Google already had in mind the creation of automated ads through audiovisual resources provided by advertisers. And it is not the only major technology company interested in this.

Meta launched a few days ago AI Sandbox, which would serve as the company’s “testing ground” to create its first versions of AI-based advertising tools. The tools being developed by Facebook’s owner would allow advertisers to generate backgrounds, images and texts that would be more efficient for different audience segmentations.

In addition, Amazon is also developing a tool that would allow the company’s advertisers to generate photos and videos for their advertising campaigns on the platform. According to The Information, the company is also creating a chatbot-like search tool based on AI that would allow customers to solve their doubts and compare different products, among other functions.

Creating ads using AI is the logical step at a time when AIs are already generating even videos. If you frequent social networks, you’ve probably come across fake AI-created ads that border on the unsettling valley and are more laughable (and scary) than anything else. But this is just the beginning, and AIs are constantly developing – how long before all the online advertising we see is AI-generated?

ChatGPT ACCESS

Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.

Pedro Domínguez Rojas

Pedro Domínguez Rojas

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

Latest from Pedro Domínguez Rojas