Google Pixel 11 ads now hint at a mystery Fitbit with a screen

Google’s new Pixel 11 ads on YouTube seem to include something the company hasn’t announced yet: a fitness tracker shown alongside the Pixel 11 phones and Pixel Watch 5. More than one viewer has now spotted the device across several ads, which makes it feel less like a random editing slip and more like Google letting people get a look at it.

Fitbit Download

The mystery wearable looks too small to be a smartwatch and too capable to be a basic band. It has a narrow display in a compact body, landing somewhere between the screenless Fitbit Air and a full Pixel Watch.

From the design alone, you could read it as a blend of Fitbit Air and Fitbit Charge. That’s why some of the early speculation has pointed to a possible Fitbit Charge 7, though Google hasn’t confirmed a name, price, release date, specs, or even whether it plans to sell it at retail.

If you follow Google’s wearables, this is one to keep an eye on, because it would fit neatly between the Fitbit Air and Pixel Watch 5 while also lining up with Google Health’s broader coaching push.

The market numbers give that a little more context. Omdia says the wearable band market fell 2% year over year in Q2 2026, even as screenless trackers grew 122%, with WHOOP at 54% and Fitbit at 9%. In smartwatches, Apple led with 46%, while Samsung and Garmin were tied at 15% each.

For now, the only place to spot the mystery wearable is in YouTube ads, since Google still has nothing official for you to buy or download.