HootSuite, the popular social media manager that lets users manage their Twitter, Facebook and LinkedIn profiles from one main interface, announced recently that LinkedIn Company Pages and Groups will now be integrated into their service.
While these new additions outwardly benefit the companies who make use of LinkedIn, individual users will begin to notice some perks as well. If you’re already employed, you can keep up with company status updates and read relevant group discussions right from your HootSuite dashboard. Companies that use HootSuite for employee recruiting and HR marketing can also post job openings. Users who are job seekers can opt to follow specific companies of interest and will be able to view when new job openings are published, which is a definite plus in a competitive job market.
There’s also a strong probability that more LinkedIn features and functionality will be appearing on HootSuite in the future, because HootSuite is one of four charter members of LinkedIn’s new Certified Developer Program. For now, LinkedIn Groups integration on HootSuite is already available. LinkedIn Company Pages is currently in a private beta program.