In September, the NFL and Apple announced that Apple Music would be the Super Bowl halftime show’s new sponsor as of February 12, 2023, with Super Bowl 57 with Rihanna performing. To celebrate its first year as the official Super Bowl Halftime Sponsor, Apple Music announced “new and exclusive ways” for fans to join in the celebrations.
Rihanna decided to join Apple Music in celebrating this new venture with a first-look trailer to tease fans as the countdown has begun to the big show. Rihanna fans can experience her music with Apple Music’s deeply enriched multidimensional sound.
January 30, 2023, gave subscribers access to this Iconic star’s songs with Spatial Audio in Dolby Atmos featuring her pumped-up anthems mixing EDM, R&B, rap, and pop sound throughout her singing career under her ever-evolving umbrella!
“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show.”
“We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.” – Oliver Schusser, Apple’s vice president of Apple Music and Beats.
February 9, 2023, at 10 a.m. MST
Nadeska Alexis of Apple Music Radio will interview Rihanna at the Super Bowl LVII Halftime Show Press Conference. Fans can tune into the live broadcast or watch on @AppleMusic’s Twitter, YouTube, Instagram, TikTok, or on the NFL Network.
Sing with Rihanna
Apple Music allows fans to sing along with Riahnna with the new Apple Music Sing feature. So, grab the mic and turn up the volume of your favorite Rihanna songs -you can have a blast if you want to sing backup, perform duets, or hit those solos. Compatible with all iPad and iPhone models and the new Apple TV 4K.
Apple Music Radio
Leading up to Rihanna’s big night will have Apple Music Radio in the stands and on the ground to soundtrack the festivities. The exclusive special programming will include the following:
- “Halftime Hype Radio,” a 10-part series reflecting on some of the most notable Super Bowl Halftime performances of all time;
- “Rihanna Revisited Radio,” an eight-episode roundtable exploring the cultural impact of the elusive singer’s catalog;
- “Live from Super Bowl LVII,” featuring daily live broadcasts that capture all of the excitement in Arizona leading into the weekend with Apple Music Radio hosts Zane Lowe, Ebro Darden, and Nadeska Alexis, plus an array of surprise special guests.
Monday, February 13
It all wraps up with “Halftime Recap Radio” to celebrate the debut of Apple Music’s Super Bowl Halftime Show and recap this monumental moment in music.
NFL Team Playlists
To get fans ready and even more excited for some football, Apple Music will feature Rihanna’s Road to Halftime, which will include an official 32-playlist collection of the top songs that are listened to by each NFL team in the weight room, the locker room and game day!
Listen to the exclusive pregame warmup curated playlists by NFL players like Dak Prescott (Dallas Cowboys), Davante Adams (Las Vegas Raiders), Trevon Diggs (Dallas Cowboys), Stefon Diggs (Buffalo Bills), and Travis Kelce (Kansas City Chiefs) including a throwback video playlist from past games revisiting halftime performances.
Follow @AppleMusic on Twitter, YouTube, Instagram, and TikTok to stay up to date with the latest news and exclusive behind-the-scenes content!