How Many Twitter Users Are There? Unveiling X’s User Count Stats

X (formerly Twitter) has changed a lot through its history. From its first tweet back in 2006 to Elon Musk’s rocky acquisition and rebranding in 2023, the iconic blue bird’s social network has seen its core, fundamentals and values shaken. Boasting over 300 million active users per day, X is still one of the most influential social media services along with Facebook, Instagram and TikTok but… How has time affected X’s popularity and who is currently using Musks’ controversial 280 word platform?

In today’s article we’ll explore the latest stats and trends on X/Twitter usage data, demographics and revenue to forecast the future of this platform.

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Top X (Twitter) Statistics 2024

• X/Twitter has currently over 600 million monthly active users.
• According to Elon Musk, 300 million X users use the platform every day.
• The average age of X/Twitter users is 35 years old.
• Men use X/Twitter more than women in a 2:1 ratio.
• The average X/Twitter user spends 34 minutes and 6 seconds on the platform.
• 88% of X/Twitter users also use Instagram.
• Elon Musk is the most followed person in X/Twitter.
• 55% of X users still refer to the platform as Twitter while 21% use both names interchangeably.
• Annual X/Twitter ads revenue hit $3.31 billion in 2023

How Many Users Does X (Formerly Twitter) Have?

While X/Twitter isn’t currently as popular as other platforms such as Facebook, Instagram or TikTok, it’s still one of the top dogs in the social media landscape. According to Business Insider, the platform gets 460.000 new accounts on a daily basis. We have to keep in mind though that this number doesn’t reflect the total number of active users.

In May 2024, Elon Musk announced via tweet that X has 600 million monthly active users and from them, 300 million used the platform every day. These numbers suggest a feat to the platform, which experienced a significant decrease in daily active users (5.6%) from 2022 to 2023 after its controversial changes of ownership and rules.

How Does X/Twitter Compare With Other Social Media Platforms?

If we compare it to other platforms, X/Twitter is currently the 12th most popular social network worldwide.

1. Facebook- 3,065 monthly active users.
2. YouTube- 2,504 monthly active users.
3. Instagram- 2,000 monthly active users.
4. WhatsApp- 2,000 million monthly active users.
5. TikTok- 1,582 million monthly active users.
6. WeChat- 1,343 million monthly active users.
7. Facebook Messenger- 1,010 million monthly active users.
8. Telegram- 900 million monthly active users.
9. Snapchat- 800 million monthly active users.
10. Douyin- 755 million monthly active users.
11. Kuaishou- 700 million monthly active users.
12. X/Twitter- 611 million monthly active users.

(source: Statista)

X/Twitter User Traffic

As of October 2024, X/Twitter had a significant increase in visits, reaching 4.4 billion visits. 7.96% more than the previous month. From these, 1.96 billion visits were recorded via desktop (44.55%) and 2.43 billion via desktop (55.45%). Approximately, X receives 871.5 million unique visitors per month and 3 in every 4 visits occur via direct traffic. 

Regarding user behavior, X/Twitter users visit 6 pages per day and spend a total of 14.53 minutes in each visit., reaching a bounce rate of 48.88%.

(source: Semrush)

Time Spent on X

According to data gathered by eMarketer, Statista and Broadband Search, the average user spends 20.45 minutes per day on Twitter. Here’s how it compares to the rest of the platforms:

• Facebook- 35 minutes.
• YouTube- 29 minutes.
• Instagram- 29 minutes.
• WhatsApp- 37 minutes.
• X/Twitter- 20 minutes.
• TikTok- 56 minutes.

X (Formerly Twitter) Users By Age

According to a recent study made by SimilarWeb, the majority of X/Twitter users are less than 35 years old (54.8%). From them, 25.34% are aged 18-24 while 29.46% fall in the 25-34 age range. 30.89% are aged from 35 to 54, while only 14.32% are over 55. These numbers conclude that younger audiences have a more favorable opinion of X and are likely to use the platform.

Here’s a detailed breakdown of the results:

• 18-24 years old- 25.34%.
• 25-34 years old- 29.46%
• 35-44 years old- 18.44%
• 45-54 years old- 12.45%
• 55-64 years old- 8.54%
• 65+ years old- 5.78%

X Users by Genre

As of October 2024, the vast majority of X/Twitter users are male. If we look at the data, users are split almost in a 2:1 ratio, with 65.95% being male and 34.05% being female.

(source: Similarweb)

X/Twitter Users By Region

Currently, the United States has the largest proportion of X/Twitter users with 30.26%. This means that 1 out of 3 X users are from the US . Following closely we have Japan with 13.78% and the United Kingdom with 4.6%. In fourth and fifth position we find Brazil and Canada, with 3.83% and 3.66% respectively. It is relevant to point out that just these five countries represent more than half of X’s total user base.

Here’s a complete breakdown of the results:

1. United States- 30.26%
2. Japan- 13.78%
3. United Kingdom- 4.6%
4. Brazil- 3.83%
5. Canada- 3.66%
6. Others- 43.88%

X (Formerly Twitter) Usage

The recent data shown by Pew Research show how only 10% of X users are responsible for 92% of all posts. These users post around 157 times per month, a highly elevated number compared to the typical single post per month that the average X/Twitter user posts. 

If we look at the reasons to use X, 48% of users agree that they access X/Twitter to post and share news. The second most popular reason is to tweet about entertainment (48%). On a lower scale we find keeping in contact with family and friends (34%), following brands and companies (33%) and building a professional network (14%).

According to Data Reportal’s Digital 2024 Global Overview Report, 99.9% of X users also use another social media platform. With a whooping 88.1%, Instagram is the most popular social media platform that X users are also using. Following closely we find Facebook (81.2%), YouTube (80.8%) and WhatsApp (75.6%). 

Here’s a detailed breakdown of social media platforms that X users are also using:

• Instagram- 88.1%
• Facebook- 81.2%
• YouTube- 80.8%
• WhatsApp- 75.6%
• TikTok- 59.9%
• Telegram- 55.8%
• Pinterest- 41.5%
• LinkedIn- 39.6%
• Snapchat- 38.5%
• Discord- 20.5%

With Elon Musk’s acquisition in 2022, Twitter saw many changes and one of them was rebranding its iconic name and blue bird logo to X. More than a year has passed since and Twitter’s new name isn’t used by most users. According to a study made by Statista, 55% of daily X users still call the platform Twitter and only 19% refer to it as X. Finally, only 21% of the surveyed admitted to use both names indistinctly.

Most-Followed X/Twitter Accounts

With over 600 million users, it’s not easy to achieve a large number of followers in X/Twitter. However, some notable figures such as celebrities, political leaders or brands have achieved to amass over a million followers. Here’s a breakdown of the most-followed accounts in X/Twitter:

1. Elon Musk- 205,613,106 followers.
2. Barack Obama- 131,223,327 followers.
3. Cristiano Ronaldo- 113,874,771 followers.
4. Justin Bieber- 109,748,877 followers.
5. Rihanna- 108,274,797 followers.
6. Katy Perry- 105,637,269 followers.
7. Narendra Modi- 103,752,204 followers.
8. Donald Trump- 94,991,585 followers.
9. Taylor Swift- 94,729,079 followers.
10. Ariana Grande- 85,268,269 followers.

(Source: Socialblade)

X/Twitter Revenue 2024

Since 2006, X (formerly known as Twitter) has been one of the most popular social networks worldwide. Recent data gathered by Statista show how the platform currently generates $3.14 billion in revenue through ad investments. Through the same report we can also see how the platform has dramatically decreased its earnings since Elon Musk’s acquisition in 2022. This is due the profound transformation X suffered that led to big advertisers such as IPG or Wallmart to cease their ad investment in the platform.

Advertising revenue of X (formerly Twitter) worldwide:

• 2017- 2.11 billion dollars.
• 2018- 2.62 billion dollars.
• 2019- 2.99 billion dollars.
• 2020- 3.21 billion dollars.
• 2021- 4.51 billion dollars.
• 2022- 4.73 billion dollars.
• 2023- 3.31 billion dollars.
• 2024- 3.14 billion dollars.
• 2025*- 2.99 billion dollars.
• 2026*- 2.84 billion dollars.
• 2027*- 2.7 billion dollars.

(* estimated)

Conclusion

Whether you call it X or still Twitter, the platform is still a top contender among the social media networks. While it is true that X has gone through some challenging years after Musk’s acquisition in 2022, its influence is still undeniable. With over 600 million monthly active users, the platform continues to hold its ground and it’s here to stay.