Brave is a new browser that offers crazy fast browsing speeds, reinforced security, all the familiarity, and customization that a 2019 internet user can expect, as well as a top-notch privacy filter that shoots down invasive trackers, ads, pop-ups, cookies, and banners. That’s usually where the story stops, but Brave takes modern browsing a step even further: Brave allows its users to convert their attention into tokens that they can seamlessly distribute to their choice of content publishers and advertisers.
This Basic Attention Token is based on Ethereum technology and serves as a unit of account between advertisers, publishers, and users in Brave’s new, blockchain-based digital advertising and services platform. Here’s how you can earn BAT with Brave.
How to earn BAT
You never have to watch ads with Brave. Period. They’re ignored and blocked by default, but if you choose to turn them back on, you will receive BAT any time you take the time to view them. To begin, turn on Brave Rewards by clicking on the BAT symbol on the right of your main search portal:
This will take you to the Brave Rewards page where you can toggle on the optional feature and start getting paid for your attention. Just flip the switch at the top of the page and Brave Rewards is turned on!
Brave will alert you to any ad offers coming in, and you can choose to watch any you like. Or don’t! It’s up to you. When you do elect to watch an ad, it is opened in a new private tab. Any time that you spend watching the ad generates you BAT. Think of it as compensation for your attention. You’ll receive 70% of the ad revenue, and can spend it on content publishers you like: Your favorite bands, bloggers, podcasters, and publishers. Any malicious ads, trackers, or cookies that try to get their hooks in you or infect you with malware are blocked.
How to spend BAT
Spending BAT is just as easy as earning it. Just tap that same BAT icon to the right of your main search portal again. Then simply select how much you’d like to tip to whatever publisher you’re looking at. This way you get to reward content creators with BAT. Some publishers may even reward you with premium subscriptions for your BAT contribution!
Brave hopes to use the BAT to create an ecosystem that will offer users and publishers a better, more direct way to fund the web. Hundreds of publishers have already joined with Brave (via publishers.brave.com), looking towards a future free of a broken ad-tech ecosystem. Will you join them in taking a stand? Help usher in a Web 3.0 world, and sign up for Brave Rewards today!
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