News
How to watch the iPhone 18 Pro and the iPhone Ultra unveiling live
It starts at 7 p.m. Spain time on YouTube and Apple TV

- September 7, 2026
- Updated: September 7, 2026 at 8:52 AM

We’re only a couple of days away from Apple’s big event this fall. Next Wednesday, September 9, we’ll get our first look at the new iPhone 18 Pro and, according to all the rumors, also the company’s first foldable iPhone. The event has the tagline “Surprise and shine” and we’ll be able to follow it live from Cupertino. Let’s see how.
Where, when, and what we expect from the presentation
The presentation will start at 7:00 p.m., mainland Spain time, and as happens with all the company’s events, we’ll be able to watch the entire presentation live from home through Apple’s website, the Apple TV app, or Apple’s official YouTube channel.
All eyes will be on the new iPhone 18 Pro and iPhone 18 Pro Max, for which we’re expecting improvements in the cameras, chips, and, to a certain extent, the design. Perhaps as one of the biggest One More Thing moments in recent years, we’re also expecting the new iPhone Ultra, a foldable iPhone that would create a new category in the company’s lineup.
The latest rumors are once again mentioning the colors for the iPhone 18 Pro while we wait for pre-orders to start this coming Saturday, with questions still hanging over the planned release schedule for the foldable iPhone.
While we wait to see the new Apple Watch, the new AirPods, and perhaps another surprise in the smart home category. All signs point to an especially important event for Apple. One that we can already mark on the calendar and watch live this coming Wednesday.
Architect | Founder of hanaringo.com | Apple Technologies Trainer | Writer at Softonic and iDoo_tech, formerly at Applesfera
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