LinkedIn is making a strong bet on AI with new features for Premium users

LinkedIn has announced new artificial intelligence-based tools to enhance the job search experience, resume customization, and so that users can receive professional advice through chatbots. These new features will be exclusively available for Premium subscribers worldwide in English.

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Among the new features, one stands out in particular: a tool that allows users to search for jobs by asking questions using natural language. Tomer Cohen, LinkedIn’s product chief, demonstrates this feature with a question like “find me a remote marketing job in Detroit that pays at least $110,000”. This tool could greatly facilitate the job search process.

Another feature allows reviewing and improving resumes in a personalized way. Users can upload their resumes and receive specific feedback for a particular position, making interactive modifications with the help of AI. Rohan Rajiv, from LinkedIn, explains that this tool offers “personalized suggestions to improve [users’ search] for a specific job”. Additionally, there’s an option to create cover letters from scratch with the assistance of AI.

These tools are added to others that LinkedIn began testing last year, such as the ability to summarize feed posts. However, the new LinkedIn features aren’t limited to job search alone. The platform is also testing “AI personas” that represent experts from various fields, who can have conversations with LinkedIn users to learn more about business topics. “The responses are trained by experts and represent a blend of personalized knowledge,” says Cohen.

Besides that, LinkedIn plans to improve search on its platform through generative AI. Although details are scarce at the moment, Cohen states that “with our new search capabilities, all search interactions become smarter”, allowing users to explore any topic in depth. The improvements will be implemented in the coming weeks, promising a “revolution” in the way users interact with the platform.

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