Meta would be looking for new ways to recover from the million-dollar losses left by his foray into the Metaverse. After having closed its connectivity division and laying off 13% of its total workforce, the company behind Instagram and Facebook recently recovered its value on the stock market by repurchasing shares valued at 40.000 million dollars.
The latest move by Mark Zuckerberg’s company to increase Meta’s revenue has also been one of the great fears of many users: creating a payment verification program on Facebook and Instagram, very similar to the one implemented by Elon Musk On twitter.
Meta has announced on its blog the start of the test of this function: “To help up-and-coming creators grow their presence and build a community more quickly, we’re starting to test a new offering called Meta Verified, a subscription package on Instagram and Facebook that includes a verification badge, which authenticates your account with your ID, proactive account protection, access to account support, and increased visibility and reach”.
Meta justifies the introduction of Meta Verified by saying that several of the most requested features on both Facebook and Instagram are: easier access to account verification, and help/support for accounts experiencing some kind of problem. In addition, he explains that it would give more visibility to those content creators or advertisers who want to have it.
Priced at $1199 per month if paid on the web, or $1499 per month if users subscribe in the iOS and Android apps (both charge fees for transactions made in downloaded apps of its stores), Meta thus copies one of the most infamous measures of Twitter and the world of social networks.
Despite the fact that the verification system would, in theory, be more reliable than that of Twitter Blue (which does not request any type of documentation that proves the identity of the user), this movement could end up discrediting the verification badges of Facebook and Instagram, reserved for influencers, companies, journalists and other people of public interest.
Will it end “curdling” this new function? Will we find ourselves before a new standard in the world of social networks?