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Metaverses are no longer (as) trendy: now AI is the number 1 priority for companies

72% of American CEOs believe it is of utmost importance to invest in generative AI.

Metaverses are no longer (as) trendy: now AI is the number 1 priority for companies
Pedro Domínguez

Pedro Domínguez

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The fact that artificial intelligences are of great relevance to many people today is no secret, precisely. Ever since ChatGPT, OpenAI‘s AI, started becoming popular, various types of artificial intelligences have been emerging, many of them created by renowned technology companies such as Microsoft, Google, and Meta.

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Now, a new study reveals that more than two-thirds of American CEOs consider investing in generative AIs as one of their companies’ top priorities. The survey conducted by KPMG consulted 400 CEOs from diverse companies in the United States.

“This is not an exaggeration,” declared Paul Knopp, President of KPMG US, to Yahoo Finance. “It will be disruptive, and CEOs are paying close attention.” And for good reason: in the past week alone, Amazon invested 4 billion dollars in Anthropic, an AI startup; Meta has launched new and diverse generative AI tools, and Zoom has announced new AI products.

According to Goldman Sachs, these investments in artificial intelligence will continue to increase, accelerating rapidly in the coming months and reaching around $200 billion worldwide by 2025. The investment group also predicts that, in the long term, AI-related investments will account for up to 4 percent of the U.S. GDP.

However, these investments will likely take some time to bear fruit. The KPMG survey also reveals that 62 percent of CEOs expect to see the returns on their AI investments within three to five years, while 21 percent expect to see returns within just one to three years.

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“Investments in AI are still in a quite early stage, and current investments largely focus on ideation,” adds Knopp. “We will increasingly see use cases of generative AIs in many different sectors. It will be disruptive, and this is reflected in our CEO survey.”

Pedro Domínguez

Pedro Domínguez

Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.

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