Microsoft launches ‘Software Olympics’

olympic-rings.pngWhatever you say about Microsoft and its effort to shut out rival developers at all costs, there’s no disputing that its PR machine is very well oiled. The Redmond giant has just launched a competition to find the best student software developers in the world, in an event dressed up as the ‘Software Olympics’.

The fifth annual Imagine Cup will see budding developers from around the world compete for the $25,000 top prize and the chance to win global recognition for their idea throughout the industry. The contest, which attracted more than 65,000 entrants last year, is described by Microsoft as the chance for “young technologists around the globe to explore their creativity by using technology to solve real-world problems.” One assumes that applicants entering ideas for pioneering new web browsers or office suites need not apply.

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