Microsoft to launch iTunes style video store

Microsoft to launch iTunes style video store

zune210910.pngMicrosoft have announced plans to launch a Zune video and music store to compete with iTunes. The store, which is due “within weeks” according to Microsoft, will also feature a subscription service for Xbox 360, Windows PCs and Windows Phone 7.

The subscription fee for a “Zune Pass” will be $14.99 per month for unlimited downloads and streaming. Craig Eisler, corporate vice president of Microsoft’s Interactive Entertainment Business Group, said of the launch:

The integration between Zune, Windows Phone 7 and Xbox Live is an exciting advance in our entertainment offering. Zune enables users access to the entertainment they want, wherever they want it – and now, more people than ever will be able to enjoy the freedom and flexibility that the Zune service offers.

Zune has been upgraded with new features and functionality and will serve as the Windows Phone 7 synchronization client. Microsoft say the new software (version 4.7) will be available to download for free in more than 20 countries, including the U.K., France, Italy, Germany and Spain, to allow management of movies, music, podcasts and photos.

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