Amazon is reportedly planning to launch an ad-supported subscription plan for Prime Video, as reported by The Wall Street Journal. Several insider sources have confirmed to the publication that the company has just initiated negotiations with distributors to offer a future plan with advertising that is cheaper than the current one.
To access Prime Video, Spanish users must have a Prime subscription, which costs 4.99 euros per month or 49.90 euros per year. Students who can verify their status can get a Prime subscription for 2.49 euros per month or 24.95 euros per year. The new plan could be appealing in markets like the United States, where a Prime subscription costs 14.99 euros per month (users can also subscribe separately to Prime Video for 8.99 euros per month).
According to The Wall Street Journal, Amazon is reportedly considering the possibility of displaying more ads to Prime subscribers and offering the “option to pay more for an ad-free alternative and other features,” among other approaches. The article also mentions that, according to Amazon, the advertising breaks will be “brief”, although the maximum duration is unknown.
Prime Video would be the next major streaming platform to introduce an ad-supported plan at a cheaper price. Disney+ and Max (formerly HBO Max) already offer ad-supported plans at more affordable prices, although these subscription models are not available in all markets.
Indeed, Netflix has also introduced an ad-supported subscription plan several months ago. Available in Spain for 5.49 euros per month, Netflix’s plan with ads has already amassed 5 million users worldwide, marking a significant success for the platform. Additionally, since the beginning of the year, Netflix has begun to restrict password sharing in various markets.
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