Mr. Potato, Transformers, and Peppa Pig will say whatever you want. Of course, it's thanks to an AI that nobody asked for

The invasion of the ultrabodies is happening right in front of us, non-stop, constantly, but with AI as the protagonist. If the other day we learned that Martin Scorsese had teamed up with an AI agency to create storyboards and that Disney itself was about to give up its characters to make AI Slop, now it’s Hasbro’s turn. Oh dear.

Transformers, more robotic than ever

ElevenLabs, an AI audio startup, has reached an agreement with Hasbro to use its characters and games for commercial purposes. We’re talking about Monopoly, Transformers, Mr. Potato and their entire collection of celebrity voices that can now tell you exactly what you want in their voice. “Wow, how great, how necessary,” said no one.

“You have many completely new atmospheres and opportunities where your characters can be dynamic and interactive”, stated one of the founders of the AI company, hinting that these AI-generated voices could be used, for example, in character appearances at theme parks. How many lakes have been drained because of this, you ask?

ElevenLabs also has the rights to Stan Lee, Matthew McConaughey, Michael Caine, Judy Garland, Albert Einstein, and David Hasselhoff, who will be able to read you a book or recite your notes. Of course, it won’t be them, but a robot imitating their voice, but if anything goes in 2026, what does it matter? Living in the present doesn’t force us to be happy in it.