MSI raises GPU prices again: GDDR6 and GDDR7 shortages deepen

MSI has raised prices again on several graphics cards, adding another bump as ongoing GDDR6 and GDDR7 shortages keep tightening the gaming GPU market.

MSI Afterburner Download

The same pattern is showing up elsewhere. ASUS and Gigabyte have also pushed prices higher, and those increases are now appearing in retail listings across China, South Korea, the US, and Europe for NVIDIA GeForce RTX 50-series and AMD Radeon RX 9000-series cards. On some models, the jump is already above 20%.

South Korea gives a pretty stark example. Retail listings there reportedly show some NVIDIA GeForce RTX 50-series boards up by 30%, and NVIDIA’s GeForce RTX 5090, which launched at $1,999, is now turning up for more than $4,000.

If you’re thinking about upgrading your GPU, keep an eye on this. Memory makers are putting HBM first for data-center and server accelerators, not the GDDR memory gaming GPUs rely on. On top of that, NVIDIA and AMD are reportedly charging partners more for GPU-and-memory kits. AMD, in particular, is expected to lift Radeon kit prices by at least 10% in August 2026, and that’s before cooling costs, PCB design, factory overclocks, and retailer margins get layered on.

You can already see where this is going just by looking at retail listings. More analysts now expect these bloated street prices to stick around into 2027, and there’s a real chance they stop looking temporary and start looking normal.

GPU-Z Download