MWC 2014: Facebook targets emerging markets with Internet.org

MWC 2014: Facebook targets emerging markets with Internet.org

Mark Zuckerberg took the stage at Mobile World Congress 2014 today to talk about Internet.org, Facebook’s organization to bring affordable internet to emerging markets. Facebook has achieved its goal of connecting a billion people and now looks to connect the rest of the world. By bringing affordable internet access, users will be able to better educate themselves and use Facebook’s different communication services.

“WhatsApp is on the path to connection a billion people,” says Zuckerberg speaking about Facebook’s pending purchase of the messaging app. “What would it be like to connect everyone in the world?”

“We’re probably going to lose money on this for quite a while.”

Zuckerberg thinks smartphone’s aren’t the barrier to entry for mobile internet access, but the expensive data plans. Phones are getting cheaper and cheaper but data plans haven’t been lowering in prices. Zuckerberg hopes that Internet.org can be the “on ramp” to the internet over time.

While Internet.org sounds like Facebook’s philanthropy project, it obviously will benefit the company. More internet users means more users for Facebook and its services. “We’re probably going to lose money on this for quite a while,” says Zuckerberg. “It’s good for Facebook but it’ll be good for the world.”

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