As you may already know, Netflix has massive plans to expand its steps into the gaming arena. With plenty of marketing underway, you should be hearing more about new titles coming up in the next few months. It’s just a pity that less than 1% of the company’s audience is busy playing the games on the mobile app.
CNBC presented a report that goes to great lengths to show how many subscribers Netflix has lost over the past year. The main competitors appear to be TikTok and Epic Games, with the latter being the main focus of the gaming industry. Netflix intends to compete with the best of the best, but it only has 24 games on its list at the moment.
The plan is to push for 50 games by the end of 2022. Now, let’s look at some numbers. In total, 221 million people are subscribed to the streaming platform worldwide. Of that, 23.3 million have downloaded games, while 1.7 million are actively playing them on a daily basis. As you can see, that’s less than 1%.
I feel we should be a little bit realistic here. I want to mention the fact that I haven’t seen the Netflix games app or any of its games appear in my country as yet. Therefore, it seems to be limited to select locations. That could be the reason why the numbers seem so low in the first place.
Another consideration is whether Netflix is marketing its game correctly or simply relying on the app of Google Play store to do all the work. In either case, I feel it’s still too early to make a judgment call on whether the company’s game component will succeed or not. In other news, it looks like Netflix has started charging for sharing account passwords with others.
