A lot has been going on at Netflix HQ recently as falling subscriber numbers and tumbling stock prices have forced the exec team into overdrive. Changes such as introducing an ad-supported tier are on the horizon. Netflix is also trying to clamp down on users who share their passwords to multiple users, and we have news for you on this one as the company has already started testing a new ‘Additional Homes’ feature on some users.
We’ve covered the details of this Additional Homes feature already, but it now looks like Netflix is actually rolling out in certain regions. If you are a Netflix user in Argentina, El Salvador, Guatemala, Honduras, or the Dominican Republic you will be subject to the terms of the new setup. If you live elsewhere, know that this rollout is part of a test phase and that this will be coming to you too at some point.
First up for us to cover here is the cost. Users in Argentina will be charged $1.70 a month to add additional homes to their Netflix subscription while users in the other countries mentioned above will be charged $2.99.
Netflix is saying that the new feature will only target TVs that are working in different households to that associated with the account. This means that other devices like smartphones, tablets, laptops and PCs shouldn’t be affected.
In a Bloomberg report covering this move, Netflix claims that more than 100 million households around the world are using somebody else’s account. Netflix is gambling that those households will subscribe themselves once they can no longer access the streaming platform using somebody else’s login credentials. Another possibility is that the households are sharing the subscription costs and Netflix may actually lose accounts once it introduces the Additional Homes feature globally. This is why we expect Netflix will wait until its lower-priced tier is ready to roll out before switching on Additional Homes for everybody.
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