Netflix’s gamble pays off: Ad-supported plan attracts new users

Netflix has been making readjustments to its platform for a couple of months now that are affecting both its subscriber numbers and its image. Many users unsubscribed from the streaming service after it started implementing shared account policies. The hashtag #AdiósNetflix even went viral, and from Softonic we proposed alternatives such as HBO Max and Apple TV+.

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However, not everything could have gone so wrong for Netflix. Despite the fact that its Premium plan has received massive drops -of which we will probably never have the data due to Netflix’s opacity-, another plan of the platform is gaining many more subscribers than it had.

One million U.S. subscribers opt out of ads on Netflix

As reported by The Verge, Netflix already has one million accounts registered in the United States in its Basic plan with ads. Although it was launched last November in the US, 19% of all new subscriptions have opted for this pack, which costs €5.49 per month in Spain.

In addition, by the looks of it, the vast majority of subscribers to this plan are new users, and not people who have moved from a higher plan to this one. This is great news for the platform, since the plan with advertising allows it to have another even greater source of income, being much more profitable than other plans.

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In the United States, platforms are increasingly turning to advertising. HBO Max and Disney Plus did so even before Netflix. 21% of HBO Max users are with this plan with ads, while in Disney Plus it increases to 36%. In our country, still most platforms remain ad-free, but this could change soon.

Considering that Netflix has a whopping 74 million subscribers in the United States, that only one million have opted into this plan doesn’t seem like much. However, it is an upward trend and one that could soon have an impact on figures in other countries.