The Developers of Brave Browser Launches A New Search Engine
The company Brave has recently acquired a new search engine, formerly known as Tailcat. Renamed Brave Search, it uses Tailcat as the foundation for the industry’s first independent alternative to Google Search. It’ll use its own indexing system, with a primary focus on protecting your information.
Unlike its rival, Brave Search won’t collect I.P. address or store your personal data. The Brave Browser already saw a massive jump in users into the millions in 2021, with people wanting to move away from the current top guns. It’s hoping that there’ll be the same migration to Brave Search as was seen with WhatsApp to Signal earlier this year.
The company mentions that the user will always be the main priority. You won’t see adverts thrown in your face with every search you perform, and third parties won’t be able to pay for user information. What’s more, it’ll steer clear of user-intent algorithms and focus more on community-curated content.
While Brave Search will work seamlessly with the company’s browser, it’s also offering the engine to other browsers. Of course, Google has grown aware that people are moving away from engines with cookies that track behavior for third parties, and it has started phasing out this function.
Is it enough, though? Will we see fewer websites relying on the Google Search Console for ranking, and more on new privacy-protecting engines like Brave Search with open ranking systems? Only time will tell.