Meta no longer updates its Facebook app as frequently as it used to, although when it does, it usually includes more than one “pearl”. A few days ago, the company announced the launch of a series of features for Facebook Reels, the short videos in vertical format created to compete with TikTok.
The first of these changes is that Facebook will allow to create and upload Reels of up to 90 seconds, a feature already launched in Instagram Reels, its sister app. This would be a logical improvement, considering that TikTok, its rival app, has been allowing, for the last year, videos lasting up to 10 minutes to be uploaded.
Along with this extension, Meta has launched a template feature that allows users to create Reels from trending templates. This feature could also be seen previously in Instagram Reels, and allows you to create new Reels with the same structure of another Reel you just saw.
Facebook Reels will also welcome the function “Grooves”, which allows to automatically synchronize the rhythm of the song we use in a Reel with the movement of the video itself. A function that should be included in the Facebook app (it was already introduced in the Instagram app), since it is one of the most famous features of TikTok.
Seeing that each and every one of the features were already launched on Instagram more than 8 months ago, it would not be surprising that they have now seen the light of day on the Facebook app after Meta tested the reception of the features and saw if it was worth duplicating them on their other app.
Meta launched several NFT-related features a few months ago, and recently announced that it would be testing a paid verification program for Facebook and Instagram, thus copying Elon Musk‘s move on Twitter.