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Promotion is the Key: Get Your Music Out There!

Promotion is the Key: Get Your Music Out There!
Softonic Editorial Team

Softonic Editorial Team

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So, you’ve recorded some amazing music, and now you want to bring it to the world … but how do you do this? In the past, musicians would have to make copies of their music onto cassette tapes and other mediums, send them out to record labels, drop them off at radio stations, hand them out at concerts, and generally beg anyone and everyone in the world to give the music a chance. Thankfully, today, the Internet offers budding musicians easy and fast ways to get heard.

Video Services

Video services, like YouTube and Vimeo, are perfect for promoting your music. Whether you’ve recorded a professional music video or you just record yourself playing in the living room, you can use video to not only let people hear your music, but also to see you playing it. This is engaging and creates a viral atmosphere for sharing your music.

Social Media

In conjunction with video sites, use social media to spread the word about your music. You can do something as simple as making a post about a new song you wrote on Facebook, or you can create a page for your band of music project that is specifically dedicated to getting your music out there. Encourage people to like and share your page and posts. This can help your music get heard by many more people outside of your circle of friends.

Play Live as Much as Possible

These days, getting played on the radio is more difficult than ever. Part of the reason for this is that modern recording equipment has allowed so many musicians to have the ability to create quality recordings in their own homes, leading to a huge amount of competition. Also, record companies are not pushing bands on radio like they used to because they aren’t making as much money off of bands due to the Internet. One way to cut through this and get heard is to play live as often as possible. Contact local clubs, bars, and other music venues in your area and ask what their policies are regarding booking. At first, you may not get many people out to your show, but the more you play gigs, the more word will spread of your music.

One thing to keep in mind is that you don’t want to play the same venue or even the same city too often. If you do, people may just assume that they can catch a show next week, so they may be less inclined to come out for tonight’s show. Use your best judgement, but pay attention to the touring schedules of successful bands to see how they do it.

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Softonic Editorial Team

Softonic Editorial Team

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