After a failed bid to buy Snapchat, Facebook is reportedly working on its own private messaging feature for Instagram. GigaOM is reporting that Facebook is also working on a group messaging feature. These two new features are rumored to debut before the end of this year.
Although details about Instagram’s private and group messaging are scarce, it makes sense for Facebook to integrate them into its app. Snapchat has a much younger audience than Facebook; an audience which Facebook is losing and wants to gain back.
The main question is whether or not Instagram will use self-destructing images as part of its private messaging feature. Snapchat rose to popularity because of its self-destructing photos, which help to lower the pressure of sharing something that will stay on the Internet (or someone’s phone) forever.
Snapchat already has an established user base and it’s questionable whether Facebook can woo users with copies of Snapchat’s features.